Here’s a foolproof tested method to increase social media following using QR marketing.
Let’s dive right in.
Step 1: Craft Your Social Media QR Code
Numerous free online QR code generators exist, allowing you to create a code for any social media page. Here’s how you could do it using ClearLine Marketing Center:
Go to URL´s & QR Codes tab
Match your brand colors: Maintain a consistent visual identity.
Integrate your logo: Boost brand recognition.
Include a call to action: Motivate users with “Follow Us” or “Scan & Subscribe.”
Other popular options
QR Code Generator: https://www.qr-code-generator.com/
Uniqode: https://docs.uniqode.com/en/articles/7219916-can-i-create-one-qr-code-to-open-multiple-websites
QRCode Monkey: https://www.qrcodechimp.com/
Step 2: Deploy Your QR Code in High-Traffic Areas
Here are some strategic locations to place your QR code:
Outdoor advertising: Billboards, bus stops, subway stations, and elevators (think Coca-Cola’s “Share a Song” campaign that used QR codes on billboards to link to interactive music experiences).
Print advertising: Brochures, flyers, and business cards.
Product packaging: Boxes, bags, and bottles (similar to McDonald’s approach of including QR codes for nutritional information or special offers).
Your store: Window displays, shelves, and cash registers (like Starbucks promoting their loyalty program through QR codes).
Website: Homepage, contact page, and product pages.
Social media: Profile covers, posts, and stories.
Step 3: Incentivize Scanning the QR Code
Motivate people to engage with your QR code using these tactics:
Offer a discount or coupon: An example would be Clearasil’s gamified campaign where users scanned QR codes to enter a contest with social media sharing as a requirement for prizes.
Here’s how you could do this with ClearLine
- Using Digital Coupons platform by ClearLine, create a digital coupon
- In Claim Action(s) tab choose “Share on Facebook”
- Once the coupon is active, copy the coupon link to ClearLine Marketing Center “URL´s & QR Codes”
A couple more ideas for your consideration:
Host a contest or giveaway: Generate excitement and encourage participation.
Grant access to exclusive content: Provide valuable information or experiences only accessible through the QR code.
Proffer a free consultation or trial: Showcase your expertise and build trust.
Step 4: Track Your Results
In ClearLine Marketing Center, you can use the data in “URL´s & QR Codes” tab and in “Reporting & Analytics” tab.
Other than that, you can utilize specialized services to monitor the number of times your QR code gets scanned. This data helps you gauge the effectiveness of your campaign.
Bonus Tip:
Consider NFC: While not as widely used, NFC tags function similarly to QR codes, requiring users to have NFC-enabled devices. They can be more effective in specific scenarios, like targeting customers already in your store. ClearLine Tap currently offers NFC cards and NFC stands for enhancing social media marketing at the point of sales.
