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Wondering what one-to-one marketing is? We have put together an example of a one-to-one marketing strategy with four essential steps that businesses can use in 2024. This guide provides straightforward explanations of one-to-one marketing definitions, techniques, tools, and examples. Enjoy reading

With smartphones always at our sides, and the ability for mobile wallet passes to send notifications (expiration reminders, loyalty updates, location-aware information, etc.), there is tremendous potential to change long-standing consumer behaviors. Consumers already see the benefit of using mobile

A company that does not exist online does not exist at all in the view of the modern customer. And how that company appears — with or without stars, positive or negative reviews — is equally important. Here are some important online reputation statistics that reflect how your clients and