Customer-Facing Screen

Customer Facing Screen is a tablet or another internet connected screen that your customers see at your business location. It’s an amazing tool for POS marketing. When used efficiently, they enhance the checkout experience and help increase customer loyalty.

ClearLine CFS combines a point-of-sale system marketing screen and digital signage to provide your customers with the opportunity to engage and interact with your brand.

Benefits of the Customer Facing Screen
  • Engage with your brand quickly
  • Use the time clients spend in a line
  • Simple user-interface
  • Interactive
  • Can integrate third-party services
Why you need the Customer Facing Screen

Display important information to your customers with an interactive screen. Advertise your services, and let customers scan the QR codes to perform marketing actions.

Stay ahead of the competition, as the QR code usage statistics in 2022 show a 443% scan increase! The number of US smartphone users scanning a QR code will increase up to 99.5 million in 2025.

80% of brands that use digital signage record an increase in sales of up to 33%!

How It Works

Clearline can now provide its clients with a set of devices configured to be used with the Clearline Marketing Center. A set consists of one employee tablet, one customer tablet, a rotating platform for the customer tablet, and a scanner.

1
Get a Clearline CFS and a Clearline Marketing Center account. Configure your account and connect your Clearline Marketing Center account to the CFS.
2
Use the Template Library to make the best use of the CFS. Try running your hottest deals or promoting the new products. Why don't you try to put your Loyalty program on the CFS too?
3
Watch how your clients react and measure the results. Which of the campaigns you're running on CFS are performing better than the rest? Don't forget that you can promote your deals hosted on the platforms outside of Clearline.
Use cases

Here we’ll focusĀ  on how a CFS contributes to the inbound and the outbound marketing strategy.

So let’s see how to create effective ads that lure your clients – and make them stay. Hint: this has a lot to do with using QRs in your CFS ads.

Use Inbound Marketing

Use the Inbound Marketing to display QR codes to all customers in your location (who are physically near your location/place).
Put QRs on your printed materials, locate them in public places with tons of foot traffic – and watch the statistics of public interaction with your ads.

ClearLine gives you the option to display your offers and marketing content with QR codes on the Customer Facing Screen. Your customers will be able to select the most exciting offer and instantly get it by scanning a QR code.

Use Outbound Marketing

When a customer makes a purchase at your business, you can offer them the join your loyalty program in one quick scan of a QR. Or to enjoy a deal you’re only willing to give to the paying customers.

To set up any of the above, use ClearLine Marketing Center Dashboard. Choose the app that serves you the most (digital coupons and loyalty program to name a few).Then add the generated QR to the templates displayed on your customer facing screen – or don’t and keep your offers exclusive.

Now a QR code will be shown on your Customer Facing Screen whenever you press ‘Show QR Code’ on any of your devices. Show the QR code to your customers, and they will scan it.

Use third-party services

Don’t shy away from third-party services, if you’ve already got them set up and in active use.

You can promote your deals, offers, loyalty program or any other service via Clearline Customer Facing Screen. All it takes it pasting the right link in template setups.

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